Consider developing marketing communication strategies by combining blogging with email marketing. You can just use a blog, but when you combine it with email marketing, you have created an indispensable marketing strategy.

A blog is an easiest and most cost-effective way to reach audiences while generating more traffics and visitors to your site. According to a survey by Rick Burnes, companies that blog have far better marketing result than those that do not. More than half (55 per cent) companies surveyed cited they have more visitors by blogging. They also claimed to have 97 per cent more inbound links and 434 per cent more indexed pages.

Blogging will also allow you to demonstrate how savvy your company is. For example, when your target market is a professional recruiter and you post content around recruitment, your audience will find your site appealing as you provide a well-written, thoughtful and important update on it.

A blog also helps you establish trust with your customers, generate leads, improve SEO, and boost your social media presence. Moreover, a study showed that individuals usually do research first on blogs before making their buying decisions. More than 130 per cent respondents cited they buy from a brand immediately after they read educational content that brand. Lastly, having a blog can give real ROI (return on investment) because blogging is pretty simple to do and relatively low-cost.

With the explosion of social media in today’s digital, email sounds outdated. So why email and not social media? As we know, while the young generation nowadays is generally social media addicts, some of them remains a no-social-media-person. In fact, it is worth noted that most people have emails, but not everyone is on social media. A survey by OptinMonster found that 80 per cent of 4.3 billion internet users has social media accounts, which is a huge statistic. However, email is not going anywhere for a good.

The stats showed that there are 3.8 billion email users, while social media has only 3.4 billion users. When asked about the preferred channel for promos, 60 per cent of respondents cited email is better than social media. There is a higher conversion rate when using email as a marketing strategy with 4400 per cent ROI.

Likewise, not only higher percentage and ROI, email marketing is still effective with at least 91 per cent of consumers to check their email on a daily basis. While you can go for weeks or a few days without checking social media, people diligently check their email several times a day.

Imagine you already have a loyal base of an audience for your brand. Then, you can engage them more by providing what they need in the most effective way through emails.

A blog is a way to develop an interest in your organisation. It is a place to showcase what you are doing, as well as to give value to potential members. While email marketing alongside with blog can build a deeper relationship with your new and old subscriber. Email marketing helps you make sure that your content reaches customers’ interest.

After the “know-what” blog and email marketing can do together, you should acknowledge yourself with the “know-how” strategy. We recommend that you follow some basic steps, specifically:

  • After publishing new blog posts, make sure to send a link for it to your content list. You should provide one or two links to your post so your audience can click it right away. Don’t forget to add a signup button for customers.
  • You should build a calendar to your blog and email to let audiences know what’s being published on your blog.
  • If you have a guest post, let your audience know. Guest post can give them different insight and introduce new writers. This, in return, will build better trust within your customers.
  • Compile popular old posts, and use them as magnets to get some new subscribers. For example, you can create and advertise some sort of free journal or course of your old content to attract newcomers.
  • An old wise method, create a post that is related to your customers’ interest.

With thanks to Sonia Simone.